Three Tehachapi businesses are receiving extra attention this month due to a new grassroorts effort called "Patronize a Local Shop" or PALS of Tehachapi.
The movement is the brain-child of three Tehachapi women -- Marilyn Beardslee, Susie Atherton, and Katherine DeLap. The three have donated their time and energy to get the movement off the ground including establishing a Facebook page.
The effort is "totally grass-roots and [we're] hoping that all our friends and neighbors will join in to help keep our local businesses viable and here," DeLap said. "We ask for nothing from the businesses who are featured, and therefore we are extremely grateful that we've had some sponsors step up in the short amount of time we've been pushing this movement and will be just as appreciative of any further sponsorships going forward."
Each month three small businesses, one each in Downtown, West Tehachapi (called "Tucker Town" by some) and Old Town, will be highlighted and Tehachapi residents are encouraged to include these businesses in their shopping outings during that month and beyond.
The group is using Facebook as a communication platform and through that effort acquired a "shopping bag" logo developed by Donna Fischman of Slick Fish Marketing Company. Soon the orange bag logo was added to banners located at the three small businesses featured during February.
Atherton noted that the businesses featured in February have already noticed a positive impact on their business. Beardslee, who recently retired and no longer commutes to a job in Bakersfield, said she has been reaching out and discovering even more Tehachapi businesses and helping promote them through PALS.
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